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Learnings from the sanitary crisis

The sanitary crisis triggered by the Corona Virus pandemic is a huge challenge for the economy in general and for many companies and other professional organizations in particular.


Even if some sectors benefit from the crisis, most companies and sectors face huge challenges and suffer from substantial losses.


They have been suddenly and brutally confronted with a whole set of simultaneous challenges that brought to the surface the vulnerabilities in their existing strategy, operations and culture. The same situation has also allowed to question some legacy practices from before the crisis, at the level of leadership and how work is organized on the one hand, and on the technological, strategic and cultural level, including business ethics on the other hand.


Beyond that, the crisis also crystallized in a unique way the major challenges that humanity faces at the beginning of this 3rd millennium: Ecology-Equality-Inclusion, that suddenly appear very interdependent. Economic activity doesn’t escape from those challenges as it greatly influences their anatomy. In his recent publication, Covid-19: The Great Reset, Klaus Schwab, CEO of the World Economic Forum gives a comprehensive overview about the societal and economic challenges ahead.


It’s getting clearer that the crisis has propelled us at an inflection point that already appeared before, but now has lost its blurriness, and that it won’t be possible to get back the situation before the crisis, that is - and everybody knows it - unsustainable and the “The New Normal” that everybody speaks about now must be a ‘Better Normal’ as the alternative is dystopian.


Every company and organization therefore must more than ever question the role it wants to play in that transition and how it wants to position, contribute and shape it’s own future.



If you are a Luxembourg based company, you can benefit, under certain eligibility conditions, from a public aid (paid upfront) up to 50% of incurred costs for going through a strategic crisis exit repositioning process assisted by an approved consultant via the ‘Fit4Resilience’ program.

Reboot+ program details

We will guide you through a multidimensional analysis aiming at a strategic repositioning and operational optimization as arecation to the crisis. 


The objective is to create a better version of your company or organization, in other words an evolution through innovation and the pursuit of a clear vision, translated into executable missions, based on clearly articulated values, and resolutely directed towards the emerging future.


Here’s a list of topics to be addressed during that process:


  • Identification of pre-existing vulnerabilities

  • Identification of vulnerabilities that arose during the crisis

  • Digital maturity assessment

  • Process integration maturity assessment

  • Critical analysis of supply chains (dependencies, redundancies...etc)

  • Critical analysis of existing business models

  • Low touch economy readiness

  • Competencies inventory and gap analysis (for reskilling and upskilling programs)

  • Snapshot on agility: innovation & learning capacity, organizational culture, organisational design, customer experience maturity

  • General SWOT analysis

  • Analysis of altered market conditions, changing habits and new opportunities there in 

  • Identification of the combined impact of changed consumer/demand behavior, sanitary restrictions, physical distancing and new laws and identification of measures to be taken

  • Circular economy: Identification of circular economy principles adoption potential in supply, value and production chains and recommendation of actions to be taken

  • Development of several alternative scenarios for strategic repositioning

  • Informed choice of a preferred scenario

  • Design of a strategic changement management plan


All recommendations are then translated into an action roadmap with each action item having one or several KPIs attached to measure their impact. This synthesis is presented in the form of a balanced scorecard around the four dimensions: CUSTOMER - FINANCE - INTERNAL PROCESSES - KNOWLEDGE AND INNOVATION and will serve as a company dashboard for strategic repositioning.


Methods used

  • Canvases: We use a series of common canvases from modern management practice: SWOT, Business model canvas, design thinking, audits & scocards on readiness and capacity in different areas, future scenario planning, circular economy, innovation management methods, agile management, balances scorecard and intellectual capital, value chain analysis...etc

  • Semi directed interviews

  • Check lists & questionnaires

  • Participative workshops

  • Desktop research & benchmarking

  • And others if needed


In essence, we propose a 360° assessment and recommendation journey that is not necessarily linear, leading to a structured, informed, creative and rigorously future oriented crisis-exit action plan for strategic repositioning.

We will of course comply with the current sanitary context when executing our missions.

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